The MSME sector in Kenya faces a great deal of challenges leading to a high mortality rate of over 75 percent within the first 3 years of inception driven by:-

• A lack of market
• Local competition
• Licenses
• Lack of collateral for credit
• Taxes
• Government regulation
• Poor road and transport
• Poor security
• Interference from authorities and power interruptions among others.

The Expo targets cottage businesses in the following sectors:-

• Food & Beverages
• Health & Wellness
• Beauty
• Fashion & Accessories
• Service Provision
• Orange Economy